Ms. Barlow, the owner and manager of Transit Marketing, LLC, has more than 25 years of experience marketing and developing public transportation services. Selena Barlow works exclusively within the public transportation industry and has clients throughout the U.S. Ms. Barlow’s areas of expertise include: Community Outreach; Market Research; Marketing Plan Development; Branding and System Identity Development; Design and Production of Passenger Information Materials; and Development of General and Targeted Ridership Campaigns. Since the founding of Transit Marketing in 1988, Ms. Barlow has worked with more than 100 transit systems.
Ms. Barlow has developed marketing plans for transit systems of all sizes, with a wide range of budgets. She can work with your staff to prepare a customized, comprehensive marketing plan which addresses all critical areas of communications:
- Market research
- Advertising and promotion
Targeted ridership programs
- PR/media relations
- Internal marketing
Prior to the establishment of Transit Marketing LLC, Ms. Barlow was Chief of Marketing for Metro Dade Transit Agency in Miami, FL where she headed a comprehensive bus and rail marketing division which included advertising, promotion, public affairs, community services and passenger information branches. She also served as Director of Marketing for Sun Tran in Tucson, AZ where she was responsible for all aspects of marketing for a 150-bus system.
Ms. Barlow holds a Master of Business Administration, with focus on marketing, from the University of Arizona, and a Bachelor of Science in Advertising, from the School of Journalism at University of Florida. She has been recognized for her transit marketing expertise with numerous APTA AdWheel Awards.
Selena Barlow and Cliff Chambers of Mobility Planners LLC have recently completed work on the Yosemite Area Regional Transportation System (YARTS) Short Range Transit Plan that included a comprehensive Marketing Plan . They also have successfully collaborated in the past few years on combined planning and marketing plans for Yuba-Sutter Transit, City of Tracy, Eastern Sierra Transit Authority, B-Line in Butte County. They also collaborated on the SANBAG Public Transit Human Services Transportation Coordination Plan. Ms. Barlow and Mr. Clark provided the market research component to a multi-year mobility and land use long range planning effort (miPLAN) in the Champaign-Urbana area.
Visit www.transitmarketing.com for more information.