Cliff Chambers collaborated with Selena Barlow of Transit Marketing to develop Eastern Sierra Transit Authority’s (ESTA) first Short Range Transit Plan. The team collaborated on a series of stakeholder interviews and rider interviews to better understand market needs. Based on these discussions, a special workshop was held with the four members of the joint Powers authority, Bishop, Mammoth Lakes, Inyo County, and Mono County, along with Inyo National Forest and the Mammoth Lake Ski Area, to discuss the future development of a seamless transit system in the eastern Sierras. A vision and financial plan were developed for a “spine” intercity service with four daily round trips between Reno and Lancaster along the 395 corridor during peak winter and summer months. Under the plan, local circulator services in Bishop, Mammoth Lakes, other rural communities, and Inyo National Forest shuttles to Devil’s Postpile and Mount Whitney Portal have timed transfers to the spine service. Raising the service level bar for the tourist market will raise the service levels for the transit-dependent market. Transit Marketing developed a Marketing Plan including a new brand for Eastern Sierra Transit, with templates to be used in future bus graphics and bus stop signage. Transit Marketing developed templates for improved passenger information at all bus stops and is continuing to work with the Town of Mammoth Lakes to implement a cohesive bus stop signage program. The Final Draft Report was presented to the ESTA Board on December 12, 2008. This work was completed while Cliff Chambers was a Principal of Transit Resource Center.
Client Contact: John Helm, Executive Director, P.O. Box 1357 Bishop, CA 93515 (760) 872-1901
Key Staff: Cliff Chambers, Project Manager, and Selena Barlow
Project Budget: $116,000